Although it’s not particularly a must-read, James Guthrie in the FT has a piece on McCarthy and Stone. Apparently they are known by rude rivals as “The Granny Stacker”. He argues that, although there’s a good demographic story,
Many oldies prefer to stay in their own homes until their last gasp, eating tinned salmon and shouting at the television. I would too.
I’m a tuna man myself.